Monks Clothing: Exclusive Menswear for West Malling

West Malling town centre is currently seeing a real boom in independent retailers, and Monks Clothing, a Swan Street boutique selling designer menswear, launched its flagship store at the end of 2013. Aptly named with its proximity to the Abbey, Monks Clothing perfectly fulfils the need for a menswear counterpart to womenswear store Fragolina, and childrenswear shop Soles with Heart. The Swan Street area now provides a local fashion retail venue for the whole family.

Monks Clothing - Swan Street - West Malling

Originally launched online, Monks Clothing was also keen to open a bricks and mortar store and hopes to expand further, with more shops in Kent planned within the next five years. This follows a growing trend for online fashion retailers to also open physical stores, providing multiple shopping channels and allowing their customers to handle products, try on clothing, and interact with their brands in a much more physical way than they can online.

We caught up with Amy Barker from Monk’s Clothing to discover a bit more about the products available in store, and to find out how the business is enjoying trading in West Malling:

What is the ethos behind the Monks Clothing store?

At Monks Clothing it's really important we give our customers a personalised service. We like to say we are "run by people...not computers" and put the traditional values back into shopping. Customers have the chance to browse in a relaxed environment without the stress and hassle of going to large shopping centres. All our brands are quite niche and we stock a limited amount of each style to keep exclusivity. We currently stock Religion menswear, Pearly King Clothing and Bellfield clothing and we are soon to stock Luke clothing which is a slightly more upmarket brand.
  

What’s your bestselling item or line?

Our best selling items are probably denim jeans. The Pearly King jeans are hand finished in the UK and are created using carefully selected threads and dying processes for a truly unique finish. Pearly King is probably our most popular line too, it's really exclusive for the area and all the garments are cut by hand and designed and finished in London with impeccable attention to detail.

Do you have any special suppliers, maybe a personal favourite?

One of our favourite suppliers is Hudson footwear. They are very helpful to work with and we can always order our customers shoes that we don't even stock.

What made you choose West Malling as the location for your store?

West Malling is such a beautiful and unique town. It has a real community spirit behind it and has so much potential. Having grown up in the town I have seen it develop and change dramatically and until recently the town had been dominated by bars and restaurants. The more different shops, restaurants, and cafés there are in the town the more reasons people have to come in.

How do you find your Swan Street location?

Swan Street itself is a fantastic location and the past year has seen some big changes. Being located off the main High Street means we don't get quite as much footfall but there are plenty of reasons for people to visit Swan Street now so that is changing.

How often do you change the window displays and how important is that for passing trade?

We try and change the window display every Friday. We find the window really pulls in new customers that maybe wouldn't have come in otherwise. It’s vital to let customers know about our new stock and we are hoping to come up with some more creative and interesting ways of displaying our clothes over the next year.

How do your customers find the parking availability?

Parking is certainly the biggest issue with West Malling but it’s always possible to find a space. Customers can also park in the business car park after 3pm on weekdays and all day Saturday and Sunday.

How have you found your first few months of trading to be?

We opened before Christmas so certainly started on a high. We’ve been very blessed to already have built up a loyal customer base, with many customers from West Malling, Leybourne, and Kings Hill. We find residents of the West Malling area are very keen to support local trade which is great for us!

What do your customers enjoy most about your store?

Customers always comment on the interior of the store. I think it really sets the mood! They love the selection of clothes, the exclusivity of the brands, and the high turnover of new products we get in. We have also recently launched a loyalty scheme which is great as customers can now be rewarded for shopping with us.

We’d like to thank Monks Clothing for taking the time to talk to us, and for its part in increasing the range of shopping possibilities for local residents and visitors to West Malling town centre. We wish Monks continued success with its new outlet.

If you haven’t yet ventured into the Monk’s Clothing store why not pop in this weekend? Alternatively if you’re already a Monk’s Clothing customer we’d love to hear from you in the comments box below.     

Challenge Yourself with the Heart of Kent Cyclo Sportive 2014

If you’re looking for a personal challenge and an opportunity to support a wonderful cause all rolled into one, then it’s time to sign up for the Heart of Kent Cyclo Sportive. Organised by the Heart of KentHospice, the 100km timed cycle ride takes place on 27^th April 2014 through the beautiful Kent countryside.

Heart of Kent Hospice Cyclo Sportive 27 April 2014

Starting at the East Malling Research on Kiln Barn Road in Ditton, the circular route passes through towns and villages such as Wateringbury, Yalding, Staplehurst, Headcorn, Frittenden, East Peckham, Offham, and West Malling. In addition to the full 100km route, there are also two shorter circular routes. One loops back at Staplehurst and is 65km long, while the other loops back at Yalding and is 38km. All routes are well signposted.

Known as the cycle of care, this event is a real physical challenge due to the undulating Kent countryside. There are feed stations on both the 100km and 65km route, and participants will be challenged to achieve a specified time based on their age and gender.

On the day, registration for the full route begins at 7.30 am, with the cycle starting at 8.30am. Entry costs £35 per person. For those riding the shorter routes, registration commences at 8.30am and the cycle begins at 9.00am. The cost for participating in the shorter routes is £30. To sign up for the event, or to take a look at maps for the three routes, visit the Heart of Kent Hospice website. http://www.hokh.org/events/event-detail/heart-of-kent-cyclo-sportive1

The Heart of Kent Hospice 

The Cycle Sportive is one of many events organised throughout the year to support the Heart of Kent Hospice. The hospice is a registered charity that provides invaluable palliative care to people with life limiting illnesses throughout the area, including Maidstone, Tonbridge and Malling, and Aylesford. At any one time the charity may be providing care and support for up to 350 patients as well as their families and carers. They offer care, comfort, compassion, and hope during a time of great need. Services that they provide include inpatient care, family support, care at home, day therapy, and education and training.

The care and support that the Heart of Kent Hospice provides is free of charge to those that need it. However the cost of providing those services comes to around £3.8 million per year, £2.7 million of which must be financed through fundraising. This makes events such as the Heart of Kent Cyclo Sportive vital to ensuring that the hospice can continue to provide the services that are so vital to local people.

If you’re not convinced you can cycle 100km, there are plenty of less energetic events on the Heart of Kent Hospice fundraising calendar. On March 20^th there is a Charity Ladies Lunch, on April 1^st there is an Open Garden Scheme, and on 19^th July there is a Wild West Walk. Alternatively why not visit the Heart of Kent Hospice shop on West Malling High Street for high quality branded fashion as well as antiques and collectables? However you choose to support this valuable local charity you can be sure your contribution will make a real difference to patients suffering from life limiting illness. 

The Changing Face of Historic High Streets

A recent report commissioned by English Heritage, The Changing Face of the High Street: Decline and Revival, looked into trends, developments, and changes in historic high streets and town centres in the UK. We thought its findings might be relevant and hold some valuable lessons for the town of West Malling.

Bold Street, Liverpool

The report was intended to discover the impact of social, technological, and demographic changes in
town centres, and more particularly the way this could affect historic buildings, streets, and spaces. Many historic town centres and high streets, including those of West Malling, have grown up around the evolution of trade and retail, and the health of local retail is very much intertwined with the maintenance of local heritage.

There are many factors that have had an impact on UK high streets in the last decade. Large national chain stores began appearing in every town, often making it difficult for independent retailers to compete. Gradually these stores began to shift to out of town shopping centres for more retail space and better parking, or began to close down due to the economic downturn.

This left many vacant town centre units, often in historic buildings, which were either left unoccupied, or were occupied by value retailers who could fill the large spaces. Many of the services such as banks and post offices that traditionally occupied significant historical buildings within a town began to close down, increasing the burden to maintain these properties.
   
A Positive Outlook for Historic High Streets 

However there is some very positive news for historic high streets and, according to the Local Data Company, independent retailers have seen a growth in floor space in the last year, compared with a decline in floor space for national multiples. Independent retailers are vital in providing a sustainable economy and a sense of uniqueness to a town.

The traditional high street has an important role to play in community identity, and many people have a strong commitment to their local town centre. The English Heritage report suggests that both locals and visitors to a town are looking for a sense of place and of individuality, which is often based upon the heritage of the town.  

West Malling High Street (outside The Bear now The Farmhouse)

One of the prevailing findings of the report is that town centres need to be about more than just shopping, with visitors wanting a leisure experience that might include tourist and cultural attractions, places to eat and drink, and entertainment venues such as cinemas or theatres, as well as retail stores.

According to Baroness Kay Andrews, chair of English Heritage, “At a time when people are increasingly looking for a leisure experience rather than simply a range of shops to visit, such an approach can help in creating a greater sense of ‘destination’ and potentially competitive advantage.”

The report looked at a number of strategies that can be adopted by historic towns to ensure that they continue to thrive, even as retail patterns continue to change. Here are a couple of the key strategies they outlined for smaller towns:

•    Refurbishing and reusing heritage assets. Often existing historic buildings can be sympathetically redeveloped to increase footfall in the town. An example is given of the listed nineteenth century Market Hall in Bolton, which has been restored and converted to a town-centre shopping and eating area.

•    Rejuvenating the tourist economy. Heritage towns such as West Malling have a fascinating history, and a wealth of buildings or spaces that could be used as small scale tourist attractions that would give visitors something other than shopping to do whilst visiting the town. A town tour, or simple signs giving details about places of interest can work well.    

•    Providing leisure activities. Making sure that visitors and residents have something to do apart from shopping is an effective way to maintain historic centres. Apart from tourist attractions already mentioned, cafes and restaurants, libraries, exhibitions, cinemas, and children’s play areas all give people a reason to visit town centres. Casual dining is now particularly important.

•    Integrating a food store with a historic centre. Those that support local shopping may dislike the idea of integrating a food store into a historic town, but supermarkets have become experts at developing stores that fit the space and appearance constraints of historic centres, and they do attract shoppers who may well then use other shops and facilities in the town.

The report indicates that often small scale local interventions and creative initiatives can be just as effective as large scale investments, because they are owned by the community and defined by history and heritage. There can’t be one scheme that works for all historic centres; the most successful are those that recognise the need for local distinctiveness and make the best of what they have.

Market Square, Hertfordshire

One case study in the report looks at the town of Rotherham, which has been gradually taking a number of small steps to regenerate its historic centre. These have included the restoration of the Imperial Buildings which is an Edwardian shopping arcade, the general repair and maintenance of historic buildings, improved parking in the town, a shop local discount scheme for residents, a program of outdoor community events, floodlighting local landmarks, and encouraging family friendly restaurants so visitors have a reason to stay in the town after the shops have closed.

Overall the report, which was prepared by Allies and Morrison Urban Practitioners, recognised that reviving and maintaining historic centres will never be an easy task, but indicated that there have been some positive results from innovative approaches, even in testing economic times. They suggest that small scale projects that embrace the individuality of each historic town, identify how to make the most of what the town already has, and incorporate leisure and entertainment as well as shopping, are the most likely to succeed. 

You can read the entire report at http://www.english-heritage.org.uk/publications/changing-face-high-street-decline-revival/773_130604_final_retail_and_town_centre.pdf